New Vision Integrated Marketing Communication Co., Ltd - 廠商戰力分析

報價策略落點分析免費開放

🎯 價值規格導向型

均標底價 / 預算比率 (底價策略)

96.6%

機關平均將底價設為預算的幾成，可評估案件利潤空間。

均標決標 / 底價比率 (報價策略)

100.0%

廠商平均報價佔底價的幾成，可評估對手是「削價搶標」或「企劃取勝」。

均標決標 / 預算比率 (預算讓利率)

92.1%

得標價佔預算之幾成（底價保密亦有效），為投標出價關鍵指南。

投標戰略風格診斷 🎯 價值規格導向型

平均得標價貼近底價（>98%），常見於最有利標評選優勝、固定費率或具高度技術規格門檻之專案。

歷年預算讓利率落點分佈 (Drop Point Trend)

投標對陣錦囊競標評估

戰鬥力評級 🦖 千萬級猛龍

出價慣性風格 🎯 價值規格導向型

戰術提示：平均得標價貼近底價（>98%），常見於最有利標評選優勝、固定費率或具高度技術規格門檻之專案。

日期	機關 / 標案名稱	結果	決標金額
115/08/12	Directorate General of Budget Accounting and Statistics,Executive Yuan 查核金額 Service Procurement Project for Integrated Marketing of 2026 Census of Industry and Service: Communication Materials Production and Media Buying, Directorate General of Budget, Accounting and Statistics, Executive Yuan	未得	$ 19,530,000
115/02/10	National Taxation Bureau of Taipei, Ministry of Finance 公告金額 114 annual income tax settlement declaration and unified invoice to implement the national routine advocacy of non-committee services case	未得	$ 7,290,000
114/09/11	CHUNGHWA POST CO., LTD 查核金額 Postal Business and Image Advertising Campaign on Media & TV	得標	$ 15,899,800
113/12/20	桃園國際機場股份有限公司巨額採購 114年媒體行銷採購委託專業服務案	未得	-
112/10/16	Taoyuan International Airport Corporation Ltd. 公告金額 Taoyuan International Airport 45th Anniversary Celebration Event Execution Project	未得	$ 5,120,000

111/11/15	Taoyuan International Airport Corporation Ltd. 公告金額 Taoyuan International Airport Shopping and Food Promotion Carnival 2022	未得	$ 4,995,000
110/10/19	Department of Environmental Protection,Taouan 公告金額 2021 Promoting the Green Life Leisure Festival Project of Taoyuan City.	未得	$ 9,800,000
110/07/13	Directorate General of Budget Accounting and Statistics,Executive Yuan 查核金額 2021 Industry and Service Census—Producing of census information propagation and integrating campaign of media promotion/Service procurement program	未得	$ 19,280,000
108/10/04	directorate-general of budget,accounting&statistics executive yuan ROC 查核金額 2020 Population and Housing Census—Producing of census information propagation and integrating campaign of media promotion/Service procurement program	未得	$ 19,480,000
107/07/25	National Taxation Bureau of the Central Area, Ministry of Finance 公告金額 Multiple Ways Publicity For Claiming the Uniform-Invoice Prize Winning	未得	$ 6,980,000
105/06/08	Directorate General of Highways 公告金額 File motorcycle fuel fee and traffic safety quiz with prizes activities 2016	未得	$ 8,730,000

日期

機關 / 標案名稱

結果

決標金額

115/08/12

Directorate General of Budget Accounting and Statistics,Executive Yuan

查核金額 Service Procurement Project for Integrated Marketing of 2026 Census of Industry and Service: Communication Materials Production and Media Buying, Directorate General of Budget, Accounting and Statistics, Executive Yuan

未得

$ 19,530,000

115/02/10

National Taxation Bureau of Taipei, Ministry of Finance

公告金額 114 annual income tax settlement declaration and unified invoice to implement the national routine advocacy of non-committee services case